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Was ist eine Suchmaschinenoptimierung (SEO)?
Veröffentlicht am: 18.07.2015 | Letztes Update am: 11.10.20 | Lesezeit: 1 Minute/n

Suchmaschinen-Optimierung Bedeutung

Eine Suchmaschinen-Optimierung (Seo) beinhaltet verschiedenste Handlungen um eine Webseite besser in Suchmaschinen wie Google zu platzieren. Bei Suchmaschinenoptimierungen / Seo werden zum Beispiel: Ladenzeiten optimiert, Suchwörter (auch Keywords genannt) eingebunden, eine starke interne Verlinkung erzeugt und andere Medien eingebunden.

Man unterscheidet bei den Optimierungen zwischen “Onpage” und “Offpage”

Onpage Optimierung heißt, die eigentliche Webseite, also eigene Webseite für Suchmaschinen zu optimieren.
Offpage Optimierung heißt, fremde Webseiten zu nutzen, beispielsweise durch die Erzeugung von Backlinks.

3 Arten von Seo: Greyhat, Whitehat und Blackhat

Whitehat Seo
Unter Whitehat Seo versteht man Optimierungen, die nach den Richtlinien der Suchmaschinen-Anbieter erzeugt werden. Meist sind solche Optimierungen aufwendiger und benötigen mehr Zeit für gute Platzierungen im Gegensatz zu Grey -und Blackhatoptimierungen. Allerdings sind Whitehat-Optimierungen zukunftssicher und auf längerer Sicht gesehen effektiver, zudem besteht keine Gefahr auf Bestrafungen (Penetration) der Suchmaschinen.

Blackhat Seo
Blackhat Seo ist genau das Gegenteil von Whitehat Optimierungen, hier werden Bots genutzt für Link-Building, Traffic durch Popups erzeugt und weitere kuriose Handlungen. Wer sich auf die Welt des Blackhats-Seo einlässt, ist immer einen Schritt von einer Abstrafung oder einer dauerhaften Aussperrung der Suchmaschinen entfernt. Auf längerer Sicht gesehen, werden solche Handlungen von den Suchmaschinen immer erkannt und dementsprechend behandelt.

Greyhat Seo
Greyhat-Seo ist eine Mischung zwischen Black & White, hierbei werden also Grauzonen genutzt, welche nicht sofort erkannt werden oder nachgewiesen werden können. Manche Greyhat Vorgehensweisen werden von den Suchmaschinen hingenommen, andere können kleine Abstrafungen (Ranking-Abfall) erzeugen. Eine Greyhat-Handlung ist beispielsweise manuelles Backlink-Building.


Wir bieten übrigens professionelle und zukunftssichere Suchmaschinen-Optimierungen ab bereits 149 Euro. MEHR INFOS

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Homepage-nach-Preis

Homepage-nach-Preis DE ist eine Werbeagentur für Onlinemarketing und aktiv in der Webentwicklung tätig. Spezialisierungen wie Suchmaschinenoptimierung (SEO), Webdesign und Conversion sind feste Bestandteile des Unternehmens..

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